Senior digital content and brand strategist, specializing in building data-driven, consumer-first campaigns for global brands.

  • The narrative is central to any branded experience, whether it is a new product launch, seasonal campaign, or an evergreen moment. A good story hooks the consumer and begins to build affinity with time.

  • In today’s connected world, even though teams are often separated, the consumer views a brand via every accessible touchpoint: social, retail, event, out of home - its all consumed as one experience. Your marketing needs to do the same.

  • How consumers experience your product online is everything: The way products show up, the user journey across channels, all the way through to checking out all carry massive weight on brand perception.

About

I build brand programs from the ground up, and love a good story.

I'm a brand and creator marketing leader living in Los Angeles with 15 years of experience turning consumer insight into integrated campaigns for Snapchat, Apple, Vans, and Converse.

I started in a small Boston-based agency, moved through a nonprofit startup, then spent the last decade in-house where held various roles across performance marketing, program management, and global brand strategy. I’ve lived abroad in Europe twice, have managed teams and been a senior IC. The through-line is that I'm at my best when there's something to build.

How I lead

I build things from zero. At Converse, I stood up a Site Experience Team across 13 sites and 7 languages, from writing the job descriptions to owning product launch materials. At Snapchat, I helped to develop the first Creator product marketing program.

I lead through partnership. My best work happens through agencies, creative teams, and business stakeholders, aligned around one clear brief and accountable to real results.

I pair data with creative instinct. I start with what customers need, then let creative do what data can't.

What I care about

I'm drawn to brands with a purpose beyond the product. I've volunteered with GRLSWIRL, Baby2Baby, held leadership positions in women's employee programs, and I'm passionate about advocating for women in leadership.

What's next

I am currently looking for a senior-level brand or creator marketing role at a company that combines strong storytelling with a mission I can get behind.